Presentation Guidelines

Presenting companies Guidelines
for a Powerful PowerPoint Company Presentation

Suggested Topics to Cover In Your Company Presentation

By addressing the following questions, presenting companies will be able to provide a better presentation that will attract the partners, customers and funding they need:

†   Who are you?

†   What is your product / service / technology, platform or program?

†   What makes your company and/or technology unique and attractive in the scope of the industry?

†   Why does anyone need your product / technology (for example; does it save time or money in the drug discovery process or usea newmechanism of action)?

†   How are you planningto make themoney necessary to continue your program?

†   What are your fundraising goals and how are you going to achieve them? What is your timeline?

†   How to access to a partnership with you?

Presentation Tactics:

†   After introducing yourself and your company; briefly state your companies short and long term goals.

†   At the end of the presentation briefly restate your company goals.

Consider the following criteria when putting together your presentation:

Introduction:

†   Include a greeting and an introduction of yourself and your topic.

†   Use an introduction which involves the audience and is related to the contentto get theaudience interested.

†   Use a personal message e.g. begin with an anecdote, current news/events, newspaper article)

Main topic:

†   Follow a logical sequence.

†   Maintain a fluent pace.

†   Be enthusiastic

†   If you are using PowerPoint slides, elaborate on brief points instead of reading lengthy text off each slide.

†   Our recommendation is to use one slide per minute of presentation.

†   Involve your audience in a meaningful way, allowing time for them to think and respond.

Conclusion:

†   Logically conclude the presentation.

†   Rehearse several times.

Content ofthe maintopic:

Stages	Focus	What should be explained
1. Investment Rationale	Why investing?	Core expertise: technology or therapeutic focus Market opportunity Progress to date Key partnerships or collaborations Management strengths
2. Business Strategy / Value Proposition	How will the company make money?	Apply core technology Generate near-term revenue License agreements Out-license compounds Retain rights to products
3. Core Technology	Technology platform	What is it? How does it work? How is it different? Why is it valuable?
4. Product	Pipeline/Product Profile	Profile Status Market
5. Validation	Prove it!	Data Industry / Commercial partners Partnership milestones Current customers / licensees Association support University collaborations
6. Perspectives	Upcoming milestones and next steps	Product / technology Business deals Scientific / clinical Organizational growth Financing plans

Some recommendations for clear PowerPoint Slides

†   Visuals should only support or extend the oral component of your presentation.

†   Use key words but avoid fully written sentences

†   Slides must be well-constructed: use only onetopic perslide

†   Limit your text to about 50 words per slide

†   Choosea fontthat is easy to read (no smaller than 32p)

†   Have good contrast between background and font colour

†   Avoid clutter

†   Do NOT use too many pictures!

†   Spell check your presentation

†   Test your presentation (on screen, for speed, etc.)